About
Anindita

Anindita better known as ‘Annie’ in the advertising circuits, is an award-winning creative director, copywriter and creative strategist. She has launched and relaunched several iconic brands and partnered with some of the hottest businesses. Her work has earned her several prestigious awards and accolades in the field of creativity and effectiveness, including One Show, Spikes Asia, Effies, Goa Fest and more. In a career spanning over 12 years, her name has been associated with reputed agencies like Wunderman Thompson, Dentsu Aegis Network, Cheil Worldwide and M&C Saatchi.

An alumna of the Indian Institute of Mass Communication, Delhi, she grew up in the green city of Guwahati. She is also a closet poet, a culture travel junkie and a trained Bharatnatyam dancer. What The Pandemic Learned From Me is her first and possibly her last non-fiction book. She only dreams of writing fiction henceforth.

When she is not typing furiously on her computer, she’s probably walking her imaginary pet around Cambridge Layout or checking out a café where she won’t order any coffee.

Random

Some utterly unnecessary facts.

Awards

The author doesn’t particularly care for awards but she has been told by her publisher that a few people might find it impressive. So, here is a list of a few advertising awards she has been awarded with.

HEALTHCARE AD AWARDS 2019 - GOLD

Digital Marketing Program for #MoreToHealthcare

HEALTHCARE AD AWARDS 2019 - SILVER

Employee Communication Program for #MoreToHealthcare

HEALTHCARE AD AWARDS 2019 - SILVER

PR Program for #MoreToHealthcare

HEALTHCARE AD AWARDS 2019 - BRONZE

Social Media Program for #MoreToHealthcare

ABBY 2019 – SHORTLISTS

1) Use of Social Media in PR
2) Social Awareness or Charity Causes for #MoreToHealthcare 

ABBY 2019 – SHORTLISTS

1) Use of Social Media in PR
2) Social Awareness or Charity Causes
3) Special Abby (Gender Sensitive) for #CleanYourHeart 

HEALTHCARE AD AWARDS MERIT 2018

Social Media Campaign for Max Healthcare Bike Responder

ABBY 2017 – SILVER

Directing Marketing – Radio for Max Healthcare Emergency Campaign

ONE SHOW MERIT 2015

For Donate a Face

EFFIES 2015 – SILVER

Experiential Marketing and Brand Experience for Donate a Face

SPIKES ASIA 2015 - BRONZE

Use of Social in a PR Campaign for Donate a Face

SPIKES ASIA 2015 - BRONZE

Charities, Public Health, Safety & Awareness Messages for Donate a Face

SPIKES ASIA 2015 - SHORTLIST

Media Relations for Donate a Face

ABBY 2016 - GOLD

Public Service, Appeals and Charity for Donate a Face

ABBY 2016 - SILVER

Integrated Campaign led by PR for Donate a Face

ABBY 2016 - SILVER

Direct Response Digital for Donate a Face

ABBY 2016 - SILVER

Social Media (Co Creation / Crowd sourcing / Response etc.) for Donate a Face

ABBY 2016 - SILVER

Digital Abby – Integrated Digital Campaign – Cause related for Donate a Face

ABBY 2016 - SILVER

Ambient Media – Experiential advertising for Donate a Face

ABBY 2016 - BRONZE

Public Service, Appeals and Charity for Donate a Face

INDIA ART FAIR 2014 – SPECIAL WINNER

Bottle Design for Absolut Vodka

LONGHAND 2013 – SHORTLIST

Status Update 

CONCERNED COMMUNICATOR 2012 – SPECIAL MENTION

Salwar Kameej

Sahityakosh Samman 2021

for What The Pandemic Learned From Me