Now that we have the silly rhyming words out of the way,
let’s start with a smile and move on to the details.
Each one of us undertook a journey in the pandemic era. One of invigorating self-realization and frenzied reassessment of our lives; marked by some silly anecdotes, everyday observations, and mindless distractions.
This book is a combination of the author’s personal blunders and general human insights strung together by a series of hilarious open letters. It’s also an attempt to reaffirm the need for a good laugh to help deal with everything pandemic.
Each letter picks up a relatable theme of our lockdown life – be it the obsession with baking banana bread, growing out our beards, or finding the fanciest holiday homes in Goa. What comes out of it is a light and delightful offering you would rather not miss.
Anindita better known as ‘Annie’ in the advertising circuits, is an award-winning creative director, copywriter and creative strategist. She has launched and relaunched several iconic brands and partnered with some of the hottest businesses. Her work has earned her several prestigious awards and accolades in the field of creativity and effectiveness, including One Show, Spikes Asia, Effies, Goa Fest and more. In a career spanning over 12 years, her name has been associated with reputed agencies like Wunderman Thompson, Dentsu Aegis Network, Cheil Worldwide and M&C Saatchi.